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An eCommerce business lawyer is a lawyer that helps businesses that buy and sell things over the internet reduce their legal risk and realise commercial opportunities.

The internet has revolutionised the way all businesses operate. The internet has had a particularly significant impact on retail through eCommerce and the ability to quickly buy goods and services at the click of a button.

Any company that sells services or products online is subject to a number of different laws. It is important for every online business to understand how these laws apply in an online context. Understanding the various legal rules that apply to an eCommerce business is where an eCommerce business lawyer can help.

online law firm

When it comes to legal problems like platform maintenance and upgrades, service agreements, vendor, procurement and supply contracts, data security and privacy, intellectual property, and licensing, an eCommerce business lawyer is essential.

Author: Farrah Motley, Legal Principal of Prosper Law and an eCommerce business lawyer.

An eCommerce business lawyer needs to understand digital businesses and technology

eCommerce relies heavily on technology. It not only allows merchants and customers to communicate on mobile and web platforms, but it also allows for the efficient handling of client orders, data, deliveries, returns, and payments for acquired goods. Technology plays a critical role in many aspects of the eCommerce value chain, including recruitment, marketing, and advertising, to name a few.

Enhancing search, customisation, and personalisation, which are quickly becoming “must-have” capabilities for eCommerce success, is also made possible by technology. As technology advances and gets more sophisticated, its function in the eCommerce value chain becomes increasingly crucial. Having a good understanding of how technology enhances and impacts the user experience is part of what makes an eCommerce business lawyer an essential legal tool for any online business

The rapid rise of the internet and online activities has resulted in an expansion of regulatory and legal concerns about intellectual property protection, contractual rights and obligations, privacy, data security breaches, jurisdictional challenges, and competition.

Our eCommerce business lawyers are familiar with the technological, contractual, intellectual property, and regulatory difficulties that online businesses face. Participating in eCommerce transactions gives way to the growing necessity of safeguarding company interests in the global economy.

eCommerce business lawyer

Our industry-savvy eCommerce business lawyer manages the unique problems that arise with your online business, including compliance with applicable internet legislation and technology law requirements, with a breadth and depth of technical understanding and legal experience.

Understanding digital businesses and technology is a vital attribute every eCommerce business lawyer must possess. An eCommerce business lawyer must have a vast knowledge of digital businesses and technology to give the best counsel to your eCommerce business.

An eCommerce business lawyer should have their own online law firm

An eCommerce law firm (also called a virtual law firm) is a legal practice that does not have a physical location and instead operates from the homes or satellite offices of its lawyers. Each eCommerce business lawyer at an online law firm provides services to customers over the internet using technology.

An eCommerce law firm is created and governed in the same way as traditional law firms.

Through technological means, lawyers can engage with clients online in a virtual law practice. Good virtual attorneys have the following attributes:

  • using a secure web-based client portal with separate login functions for each client
  • document storage and access in the cloud
  • real-time document collaboration and video conferencing
  • tools for electronic signatures
  • automated document generation
  • phone lines are accessible via the internet
  • there is less face-to-face contact with clients
eCommerce business lawyer

eCommerce businesses with an internet business lawyer are crucial whether your online eCommerce is a small business that is just getting started or is already established.

Operating an internet business exposes eCommerce businesses to legal responsibilities and operational hazards, which might jeopardise the company’s long-term profitability and survival.

Because of the internet’s relatively recent rise, rules are continuously changing and evolving.

An experienced e-commerce business law firm like Prosper Law can give much-needed security for what could be your valuable asset.

Every eCommerce law firm should have an online presence.

An eCommerce business lawyer should understand how the Australian Consumer Law applies in an online context

The Australian Consumer Law (ACL) which was introduced on 1 January 2011, is a Federal consumer protection law. The ACL is administered by the Australian Competition and Consumer Commission (ACCC).

Anyone doing business in Australia, including businesses from other countries, is subject to the ACL. The ACL ensures that companies follow ethical sales procedures. This promotes a high level of trust with customers in the companies with whom they do business.

The Australian Consumer Law applies to all businesses in Australia, whether they are online or not. An eCommerce business lawyer will be well-versed in Australian Consumer Law.

As an e-commerce business, if you break the Australian Consumer Law, you could face serious consequences. Unconscionable behaviour, making false or misleading representations, and delivering consumer goods or services that do not satisfy safety requirements or are illegal are all dealt with under the ACL.

When hiring an eCommerce law firm, make sure the eCommerce law firm has a deep understanding of the Australian Consumer Law.

Prosper Law is the right online eCommerce law firm you would need for your eCommerce business to handle legal issues regarding Australian Consumer Law and practices.

An eCommerce business lawyer needs to be commercial and pragmatic

Commercial law is concerned with legal issues that impact, promote, enhance and contribute to businesses and their relationships with customers and regulators.

Commercial law firms’ clientele includes sole traders, partnerships, corporations, governments, insurance companies, and other organisations. From the beginning (creating a business) to the conclusion (closing a firm), an eCommerce business lawyer can help with every aspect of an online business’s legal operations.

It is a field of law that is always thriving due to its close linkages to the economy. As a result, an eCommerce business lawyer is incredibly important since they have an impact on how businesses are run as well as how they benefit and enhance the online business world.

For organisational growth, it is critical to hire an eCommerce business lawyer, as lawyers are skilled at addressing the legal aspects of an online business.

eCommerce business lawyer

A commercial lawyer can assist you in fully comprehending the laws that govern your organisation. Legalese can be confusing, so having someone explain the words and definitions if you’re not familiar with them would be helpful.

They can also assist you in negotiating any commercial arrangements you may need to make with third parties, as well as provide a fresh viewpoint.

Planning and strategy are essential for a long-term business. With the right counsel and suggestions from commercial and pragmatic attorneys, you can organise your business activities. A commercial lawyer can help you push your eCommerce business to new heights while adhering to the law and industry best practices.

An online law firm like Prosper Law is an excellent example of a good online law firm. We are the best choice for your internet business. Our experience and knowledge allow our lawyers to bring a pragmatic, commercial, and take an innovative approach to contract negotiations and drafting.

How can Prosper Law help?

Prosper Law’s legal services are provided by Farrah Motley, an e-commerce business lawyer that provides eCommerce legal advice.

Contact the team at Prosper Law today to discuss how we can provide you with eCommerce legal advice for a fixed fee or at affordable hourly rates.

Farrah Motley | Legal Principal

PROSPER LAW – A Commercial Law Firm for Businesses

M: 0422 721 121



A: Suite No. 99, Level 54, 111 Eagle Street, Brisbane, Queensland Australia 4000

online law firm
Farrah Motley

What sets me apart in my field is simply this: I consider copywriting a legitimate art form in its own right. It can be truly beautiful—and that matters. Channelling your business through a master wordsmith can drive astonishing results. ​ Language has been my raison d’être since I could hold a pen. But my background is decidedly different from marketing—and since I fell into the industry whilst applying for an altogether different job, I've forged an entirely novel approach to my trade. ​ In an ever more hyperconsumerist marketplace, I’ve cultivated a quiet, measured approach to my craft. And with my niche expertise in orthography—the aesthetic of the very language itself—my words entwine with UJ, enhance UX, and give that conversion rate a hefty kick up the arse.

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