Advertising health and wellness products in Australia is a high-stakes activity. Whether you’re a startup promoting natural supplements or a global brand marketing medical devices, you must comply with strict
Comparative advertising – where businesses promote their products by comparing them to competitors – is a bold and often effective marketing tool. However, under Australian law, it comes with strict
Unsubscribing from marketing emails should be easy. Yet, many businesses still delay or ignore unsubscribe requests – risking customer frustration and serious legal consequences. Under Australia’s Spam Act 2003 (Cth),
In Australia, one misleading ad could cost your business millions – as well as your brand’s reputation. Whether you’re launching a new campaign, working with influencers, or running a seasonal
The laws that apply to sending unsolicited marketing emails are about to change. Businesses that marketing emails must review the way they collect consent from potential customers. These new rules
Email marketing can be one of the most powerful ways to grow your business – boosting brand visibility, building trust, and increasing conversions. But it’s easy to cross legal boundaries
Trade promotions and competitions have become a common tool for businesses to connect with their customers, create brand awareness and loyalty, and support sales and social media engagement. Whether it’s
A sponsorship agreement is a contract between a sponsor who is paying a fee or giving goods and services in exchange for a benefit from the sponsored party. These contracts
Operating an online business in Australia means navigating a complex legal landscape, with the Australian Consumer Law (ACL) at its core. The ACL provides robust protections for consumers and imposes
